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About Us – Honoring Heritage, Innovating Craft
ShinecraftWorks was founded in 2018 in Karachi’s renowned Saddar jewelry quarter by fourth-generation goldsmith Ahmed Shahnawaz and gemologist Farah Siddiqui. Witnessing the erosion of quality in mass-market repairs and the lack of tailored design services, they envisioned an atelier where heritage techniques meet modern precision. Starting in a modest 400-sq ft workshop, they invested in CAD/CAM design suites, fiber-laser welders, and state-of-the-art kilns—tools that complement centuries-old hand-faceting and filigree skills passed down through their family’s lineage.
Their mission from day one has been threefold: integrity, excellence, and innovation. Integrity means sourcing all precious metals from Fairmined-certified refineries and ensuring gemstones are conflict-free and certified by reputable labs (IGI, GIA). Excellence drives every step of the process—each repair undergoes a 10-point quality inspection, and every custom design is reviewed by a senior master jeweler before delivery. Innovation keeps ShinecraftWorks at the forefront: digital prototyping lets clients visualize intricate settings in 3D, and laser-engraving systems achieve detail impossible by hand alone.
As demand grew beyond Karachi, ShinecraftWorks opened satellite service desks in Lahore (2020) and Islamabad (2021), each staffed by artisans trained at the flagship atelier. Today, ShinecraftWorks employs over 30 specialists—lapidaries, setters, engravers, polishers, and design consultants—ensuring capacity for everything from minor prong repairs to full-scale estate restorations. Their clientele spans young couples commissioning engagement rings, families rejuvenating grandmother’s heirlooms, and designers collaborating on limited-edition collections featuring Pakistani cultural motifs.
Community engagement remains central to ShinecraftWorks’ ethos. They regularly host “Craft & Consult” events at art schools, offering free mini-workshops on gem identification and basic repair techniques to preserve local craftsmanship. In 2022, ShinecraftWorks launched a scholarship for promising design students, providing mentorship and paid apprenticeships in the atelier. Their restoration of a 19th-century Nawabi-era emerald necklace—featured in Karachi’s Museum of Decorative Arts—earned recognition from cultural heritage bodies and affirmed their role in safeguarding Pakistan’s jewelry legacy.
Over five years, ShinecraftWorks has completed over 4,000 jobs, achieving a 98% on-time delivery rate and a 4.9/5 average customer satisfaction score. They’ve restored bridal sets fractured by daily wear, replicated lost Ceylon sapphires with custom-cut alternatives, and breathed new life into fragile antique filigree pieces. Looking ahead to 2025, ShinecraftWorks plans to expand mobile repair vans in Punjab and Sindh and introduce augmented-reality try-on technology for custom orders, making high-end jewelry craftsmanship accessible nationwide. Throughout every innovation, their founding promise endures: to honor each gem’s story and craft creations that last generations.
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